The Alexa Plus AI has been in early access for over a year, but this week all that changes, starting with a Thursday preview at Amazon's upcoming Big Game ad featuring Chris Hemsworth. Let's look at ...

Alexa+ is now available in the U.K., with careful localization. Amazon’s Panos Panay explains why the generative AI upgrade ...

Alexa+ is promising a new level of capability for Amazon's virtual assistant, but not necessarily for every Echo device. Some ...

Amazon’s Alexa Plus is now available in the US. This next-generation AI assistant is claimed to be smarter, more conversational, and more personalized. Prime customers get free unlimited access to the ...

The worldwide AI craze set its sights on voice assistants in 2025. This year, it arrived at both third-party and primary voice assistants, including Google (Google Assistant is now becoming Gemini for ...

WASHINGTON D.C., DC — Amazon is rolling out an automatic upgrade of Alexa+ to some Prime members, and not everyone who's getting the upgrade is happy about it. Amazon says that Alexa+ gives users a ...