A new Google patent for a wearable “gaze tracking” technology (US patent #8,510,166) has fantastical implications for how advertising could evolve in a world full of head-mounted interfaces such as, ...

How will you interact with the Internet of Things in your smart home of the future? Perhaps by looking your connected air conditioning unit in the lens from the comfort of your sofa and fanning your ...

Car eye-tracking tech monitors your gaze on billboards and ads with military precision, turning safety cameras into potential revenue streams.

A new Apple patent application describes a way to use gaze tracking to video AR experiences using a ‘head-mounted display’… Rather than have a camera lens physically move to track your eye movements, ...

Apple AR hardware may move lenses or external cameras to provide an "Apple Glass" wearer with the right focus for precisely what they're looking at. Now, though, "Focusing for virtual and augmented ...

Advertisers spend heaps of cash on branding, bannering, and product-placing. But does anyone really look at those ads? Google could be betting that advertisers will pay to know whether consumers are ...