We don't always recognize irony right away. An interdisciplinary research team at the Max Planck Institute for Empirical Aesthetics in Frankfurt am Main found that irony is primarily signaled by ...

Irony has a special place in the human psyche. Otherwise mundane concepts suddenly come to life when they’re recognized to have an ironic quality. British comedian David Mitchell captures this ...

The hyperbole is beyond palpable, but the bit distills a key truth: Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior. One ...