CEO Tim Cook took the stage on Monday at what will be his final Worldwide Developers Conference (WWDC) keynote speech as chief executive; Cook will be stepping down this September to take on a new role as executive chairman.

To understand how Tim Cook has transformed Apple — and why the launch of Siri AI was designed to entice Main Street more than Wall Street (or techies, for that matter) — compare Monday's WWDC 2026 keynote,

Tim Cook ended his final WWDC as Apple CEO with a personal note, thanking developers and reflecting on Apple’s mission.

In an open letter published on Apple’s website, Cook announced that he would step down as CEO later this year. In that letter, he shared that every morning for 15 years, the CEO of the most valuable company in the world did something most executives ...

Tim Cook took on a daunting job when he became Apple CEO in 2011 — and turned it into a 15-year run. He'll be leaving his CEO role behind and becoming Apple's executive chairman September 1. Cook will be succeeded as CEO by hardware boss John Ternus.

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Tim Cook's quote teaches that important decisions require trusting your intuition and then committing fully to making them successful. Success comes not from perfect choices alone but from dedication,